As if nicking off with 11 finalist and 3 awards (out of only 12 given) at the AADC Awards wasn't enough for Showpony Advertising, they're now in the running for one of the biggies at the One Show in the good old US of A.
Their 'Control Freak' campaign for Bridgestone Australia included cinema and online and the way cool little Control Freak Toy available for purchase at Bridgestone centres around Australia. It all sounds pretty innovative which would explain why they're nominated in the category of 'Innovative Marketing'.
It's this kind of effort that, in our opinion, well and truly puts Showpony on the map and makes them part of the next generation of pretty cool agencies really coming of age around town.
Winners are announced early May in New York City so good luck guys. In the meantime, you can see some of the work for yourself at the control freak website.
Are you in the running for a fancy award somewhere? Let us know and we'll help you brag about it!