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 Theres nothing quite like getting yesterdays news today. And if youve already read the current edition of the The Independent, this news will be at best luke warm off the press. But hey, maybe you missed it. Or maybe you like sugar with your coffee and youll enjoy our particular take on things. You see, Phil Martin over at Michels Warren has been shouting about his recent business wins from the rooftops. The Independent thought it was worth reporting on. And so do we. (Which means Phils probably really good at his PR job if weve both fallen for it!)
What we really liked about Phils story though was that it mentioned how 30% of their business now comes from interstate clients. And being the hopelessly parochial frog cake munching, Farmers Union Iced Coffee guzzling South Aussies that we are, it's no secret we love that sort of stuff. Reminds us all to stop moaning and groaning and get out there and kick some interstate arse cause as a certain supermodel once said from beneath her flowing tresses, it wont happen overnight, but it will happen. While winning interstate business is likley to be a tad more difficult than washing your hair with glorified dishwashing detergent, we still thought it was worth asking Phil what the secret to pulling business from across the border was.
Sadly, the truth was nowhere near as exciting as the tales of bribery, corruption and debauchery we were hoping for. (although if you do have any of those stories, please send them to us NOW!) No, it turns out their clients like what they do so much, that when they move jobs, they tend to use them at their new place of work. And their existing clients also tell their mates how good they are, so they end up using them as well. Hang on a second, thats... thats... networking! Bloody hell, thats hardly exciting at all. And buggered if you don't have to be really good at what you do to pull off that particular trick. Sorry guys, no magic bullet there then.
So when the Michels Warren Press Release stated we have worked hard to market ourselves interstate what they actually meant was theyve worked at doing such a good job, their clients pretty much do all the marketing for them. And good work if you can get it we say. When we wrapped a bullwhip around Phil's scrawny little neck and forced more insightful information out of him, he did cough up something about promoting the value proposition but went to great lengths to explain it wasnt simply about undercutting Melbourne agencies but rather expanding on the total picture of what they offered. Technology means we can be anywhere. Clients need the right people regardless of where they are he said. Phil quite rightly pointed out that even when clients chose big or successful agencies, they werent always getting access to the more experienced people there anyway. While this stuff might be obvious to those already doing it, its a great reminder for the rest of us that the national battlefield can be won on several fronts - and dropping your pants doesnt have to be one of them.
Oh, and for the record, the new piece of interstate business they were blowing their trumpet about was German pharmacy technology company Willach.
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