Guess Who's Had a Facelift?

It seems WOW! creative have been doing more facelifts than Dr 90210 lately with at least three new or updated wow-ified brand IDs emerging from their colourful doors in recent times. For those of you who dont know, this fast paced creative design studio started off as a bit of an offshoot of Einstein DaVinci (and still share a building with them) but these days operate as pretty much a stand alone business doing, presumably, fast paced creative design stuff.

Their first nip-tuck was on Kosmea, a natural organic cosmetic company who wanted a fresh new look. The only catch was they wanted to keep their existing packaging so it was up to WOW! to develop some point of sale that did the trick. So they pulled out all stops and did more tricks than Stormy Summers.

Then theres Glenelg Footy Club, (who happen to be sitting second on the SANFL ladder behind Sturt - although theyre playing each other tomorrow so without wanting to sound bias in any way - go you mighty double blues!), who also wanted a bit of a touch up - from a design point of view that is. This included a complete rebrand of the club with internal and external signage and an amazing new pink and green guernsey for the team*.

And finally, Unitech, a company that does domestic and commercial renovations and maintenance, are now the proud owners of a fancy new corporate ID with everything from a new logo right through to stationery, uniforms, vehicles and even a nipped and tucked building. And while we're not here to judge, fairs fair, the new ID is about a 1000% better than their original one and is quite nifty indeed.

So it seems WOW! are doing just fine thankyou very much. Thinking they might just be onto something we asked Eddy Stradiotto what they were getting right around there (you know, just in case we could get in on the action) and he reckons its that they make things easy - theres no bullshit and no major kerfuffle. Its working and clients are liking it. No bullshit? Oh ho, that rules us out. But seriously, surely an agency without bullshit is like a creative director without an inflated ego... An account service person without a lame excuse... A production manager without a mark up... A designer without an hilarious post justification... a... a.... Oh, you get the idea. But all in all, full points to WOW! - not necessarily for doing some rather attractive work, but for using the word kerfuffle - one of our most favourite words ever.

*Geez, if you believe that, youll believe anything! For the record, they did indeed do a complete corporate ID for the club, but it was strictly hands off the actual team strip.

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