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Hang on to your hats folks, cause we've got a lot to get through. Although if you coudln't be stuffed reading it all, you could always try the 60 second video highlights version. Yes, we know it's no-budget lame, but hey, we're having a go, trying new things, so give us a break, yeah?
Judges wanted
We know weve given the AADC awards guys some tough love this year, so were not gonna make any wise cracks this time around. Probably. But theyre putting together the judging panel for next years awards and they want to know if you have any suggestions for who should be included on it. (Maybe you guys could suggest someone who might actually give out some awards next time??? Oops, sorry, we promise we wont say another thing!) Anyway, if youve got any ideas, no matter how crazy, nows the time to speak up. The main thing is they cant be from SA, but other than that, go your hardest. Email your suggestions now.
Guess who's invited to the AADC Quiz Night?
While were on the AADC, theyre also having a quiz night on October 23. Officially youve missed the RSVP but if you get in quick, who knows, maybe they'll be nice and let you go anyway. Perhaps one of the questions should be Who should we get to judge at the AADC Awards?. Anyway, click here to email the lovely Leila to find out more.
SA Water reviews
The SA Water account is up for its two year review with an undisclosed short list of agencies vying for the business. Kelly Westell, SA Water Manager of Stakeholder Relations, was tightlipped on the specifics other than to confirm it was a standard review process and the shortlisted agencies will be presenting to us over the next few weeks with the winner to be announced sometime in December. Advertising and design work on the account is currently shared between Fusion, MartinsIntegrated, Clemenger and Einstein DaVinci.
Showpony in pole position
An ad for Showpony client Bridgestone has caught the eyes of judges at the London International Awards. Shortlisted as a finalist in the Automotive Products print category, the magazine ad and billboard were on display during the Australian F1 Grand Prix. Designed as a gentle sledge to other tyre manufacturers, Creative Director Parris Mesidis said the ad was simple, elegant, straight-up communication and was delighted the work had been recognised on the international stage. He was also quick to acknowledge the clients courage in approving the concept on what he admitted was a dream brief. Winners are announced November 10.
Creepy new campaign
After an ultra creepy week long teaser campaign on TV, Clemenger have unveiled the full Motor Accident Commission campaign. The work, which includes TV, radio and outdoor, is aimed at Creepers - people who creep over the speed limit. Prior to the reveal, online discussion boards were hot with speculation as to the origin of the ads, generating just the kind of interest Creative Director Greg Knagge was hoping for. Research showed us that people think speeding is something hoons do he explained. In an effort to address a broader audience the agency created a label for people who creep over the speed limit. Were calling them creepers he said. Creepers dont think what they do is wrong. Its a specific issue and now it has a name we can attack it with greater focus. We can start to challenge social acceptance. Giving the drivers a new label was just the beginning though with Knagge adding Were very fortunate to have a client who wanted to do something that had genuine cut through and wanted to make a real statement to address the issue. The 30 second TVC features graphic footage of real accidents caught on CCTV and Knagge cant speak highly enough of the MAC who gave the concept their full support. Theyve been brilliant and have worked side by side with us to make it as good as it can be and as impactful as possible. You cant create great work without great clients.
Home page ad up for grabs
We know youre probably sick of us always hinting that we want you to upgrade your membership or buy an ad, so we promise we wont do it anymore. As if. The truth is, we need money to pay our internet bill... Our phone bill.... Our electricity bill... Our lapdancing bill... You know, all the basics. And thats where you come in. Our humble little site has had over 11,000 page views from over 800 unique visitors in the past four weeks. So presumably thats gotta be worth something to someone somewhere? So go on, make us an offer we cant refuse...
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